ZoomInfo acquires Komiko, a Seattle-area CRM startup founded by Microsoft veterans
Summary
Vancouver, Wash.-based marketing software firm ZoomInfo bought Komiko, a 4-year-old Seattle-area startup that improves the customer relationship management (CRM) process with data and machine learning. “ZoomInfo will accelerate the adoption of our technology in a major way by taking it to market and in a much more rapid fashion than we ever could have.” Both Howard and Komiko co-founder Ami Heitner worked at Microsoft on its Dynamics CRM platform prior to starting the company. “We’re thrilled to have played a small part in their success.” This is the latest of a series of acquisitions for the company formerly known as DiscoverOrg, which acquired and assumed the name of ZoomInfo earlier this year. “Organizations are realizing that how they manage and leverage data is a strategic function that can accelerate or inhibit lead, pipeline, and revenue generation,” Henry Schuck, founder and CEO of ZoomInfo, said in a statement. So when we see an opportunity to build or buy additional capabilities essential to strengthen that edge — as we did with Komiko — it’s an easy decision.” ZoomInfo has nearly 15,000 customers and employs more than 500 people.
