Conversational Commerce: Inside the rise of clicks to bricks at Indochino
Summary
Over the next five years, industry experts expect digitally native brands to build out more than 850 stores, guideshops, showrooms or whatever theyre calling physical retail these days. By the end of the year, the made-to-measure mens suit brand, which was founded in 2007, will have over 50 showrooms in North America, including the United States and its home country Canada. What the company is aiming for is a seamless experience between offline and online shopping — and everything from how stores are designed to how managers interact with guests goes into making that happen. This time on the show, youll hear about the rise of Indochinos physical footprint from two perspectives — Miami showroom manager Nelson Toole on the ground level and Dean Handspiker, vice president of design, on the overall strategy. "We wanted to mix the element of an Apple store to the core traditional aspect of a tailoring environment and have them seemingly blend," Handspiker said.
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