Market Intelligence Leader, HG Data, Names Veteran Media Strategy Executive John Connell Vice President of Digital Strategy
Summary
In this role, Connell will accelerate HG Data’s digital marketing offering, HG Audience, which enables companies of all sizes to identify, analyze, segment, and target prospective customers while enhancing their digital marketing and advertising efforts, including programmatic media, demand generation, and audience segmentation strategies. Most recently, Connell was vice president and general manager responsible for the company’s extensive B2B division, overseeing a network of over 50 media properties, including eWeek, Developer.com, and CIO Insight. John’s thought leadership and ecosystem expertise with all things related to B2B performance-driven marketing platforms will help HG Data quickly emerge as the de-facto leader at the intersection of ABM (account based marketing) and digital marketing.” Previously, Connell managed product development for IAC/InterActiveCorp, where he significantly improved customer retention and subscription revenue for Match.com. Prior to this, Connell held various management positions at CNET Networks - currently CBS Interactive - following Gartner’s sale of TechRepublic. Every day, HG Data indexes billions of unstructured documents across the open Internet, the archived Web and offline resources to produce a detailed, accurate census of B2B technology installations in use at companies globally.