Contentful Releases App Framework: the New Standard for Assembling Digital Experience Platforms
Summary
The App Framework builds on Contentful’s market-leading extensibility, which champions the “modern tech stack,” an approach to assembling a group of best-in-class services, seamlessly integrated with open APIs. “We are happy to team up with Contentful on our quest to enable our customers to create seamless commerce experiences,” says Dirk Weckerlei, Global Head of Partner Management at Commercetools. Developing apps is made easier because customers can use the open source code to build integrations and deliver digital experiences faster. Plus, more than a dozen independent software vendors, including Optimizely, Netlify and Commercetools, now offer apps on Contentful to help customers to apply these services across their entire organization in just a few clicks. “Global brands like Bang & Olufsen need to maintain a luxury digital experience across numerous channels, which is only possible with a content platform that’s extensible and modular,” said Om Singh, Head of Engineering, Nordic at Publicis Sapient.
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