Amazon and Pampers Bring Diaper Shopping to Facebook
Summary
Well admit that we have a hard time feigning enthusiasm for online diaper shopping — on or off Facebook — but the technology that powers the new Pampers web store has potential. The only real differences between a Facebook app and a standard Amazon WebStore implementation is that the Pampers store takes place inside the fan page. At the beginning of the summer, Disney rolled out an app on its Toy Story 3 fan page that allowed users to buy movie tickets and invite friends to various screenings. Sony Pictures Entertainment has also integrated movie ticket purchase options into the Fan Pages for some of its films, including Eat Pray Love and Resident Evil Afterlife. If the P&G fan page is indicative of a future product vertical, and we think it is, this could mean big things not just for bringing e-commerce to Facebook, but for expanding the reach of Amazon WebStores.
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