Criteo set to introduce video offer into MoPub partnership
Summary
As we continue to invest in mobile-optimized creative formats, our relationship with MoPub is valuable to provide access to quality in-app supply. MoPub provides incremental reach to eligible impressions through ad formats that complement the user experience, which enables us to increase campaign performance for our advertisers." Brian Bravo, strategic partner development at MoPub, added: "We can rely on Criteo to provide a consistent stream of demand from top advertisers and to deliver quality, engaging creatives, resulting in higher returns for our publishers. Were also excited to collaborate with Criteo on native ads, which complement the user experience and drive higher engagement across mobile app verticals — not just social platforms." Criteo embarked on a strategic shift toward acquisitions and in-app back in late 2017 to target future growth.
