OPTAVIA® Launches New Hydration System Aimed at Healthy Habit Creation
Summary
As part of the OPTAVIA program, Clients and Coaches may consume one START STRONG, two B ACTIVE and one REPLENISH servings a day. "At OPTAVIA, our mission is to offer the world lifelong transformation, one healthy habit at a time," said Dan Chard, CEO of Medifast. Attendees experienced the new product firsthand at Purposeful Hydration lounges throughout the event and shared their experiences on social media by using the #PurposefulHydration and #OPTAVIA hashtags. Its integrated coach model offers the world optimal health by leveraging nearly 40 years of experience from medical, franchise, e-commerce and direct selling channels. Medifast and its community of independent OPTAVIA Coaches embrace the future of wellness with a shared vision to offer the world lifelong transformation, one healthy habit at a time™.