LeBrun, Newton, join Potential Motors

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Summary

Not only has Potential Motors pivoted to become a software company, but the Fredericton startup has brought two of New Brunswick’s most successful tech entrepreneurs on to its team. As they joined the Potential Motors team, the company changed its business model to focus on software that improves the performance of automobiles, especially in steering, accelerating and braking. We chatted and went through tons of brainstorming sessions and how we could go through the transition.” Potential Motors got started two years ago when Poirier and Co-Founders Isaac Barkhouse and Nick Dowling were going through the Technology, Management and Entrepreneurship program at the University of New Brunswick Faculty of Engineering. The team realized the real opportunity in the automotive sector is in designing the software that will control the next generation of vehicles. Chris Newton is visionary and brilliant at coming up with different ideas and different pieces of technology from what’s out there.” The company is working on software that will change the driving experience.

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Education Technology SaaS EdTech

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Potential.com
$1M to $5M