Standout social media start-ups
Summary
“It takes the pressure off the developers to maintain a Facebook page or a Twitter account for the building,” said Jared Seeger, founder of Manhattan-based digital marketing firm Knightsbridge Park. Alex Norman, who launched the site in November, said it helps residents communicate with their neighbors — whether to organize social events like potluck dinners or to solve building issues such as bedbugs and poor maintenance. Norman plans to monetize the site in coming months by offering subscriptions for landlords and property managers looking to interact with tenants. Landlords who sign up will be able to nip building issues in the bud, he said, and will also be saved the hassle of routine inquiries, as residents step in to counsel each other on the network. CEO Riggs Kubiak described at as a “LinkedIn for the real estate industry.” To use the network, a developer or landlord submits project details into the “HB Match” online platform, along with criteria for what they’re looking for in a vendor.