Gmail adds easily noticeable 'Unsubscribe' link to opt out of mailing lists - Tech2

▤ Summary

According to a report by ITWorld, starting this week a new "unsubscribe" link will appear at the top of the header field on marketers’ emails. The link will initially appear to only a few Gmail users accessing promotional messages and then rolled out globally. The new change will make it convenient for users to locate the unsubscribe tool that appears alongside the sender’s name and email address. This means, when users click the new unsubscribe button, they won’t be redirected to the marketers website to confirm the opt-out. Googles Vijay Eranti, who heads anti-abuse efforts at Gmail told the news site that customers opt for companys send-to list but later decide they don’t want to receive such email.

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