3radical CEO contributes to new report from TheCustomer
Summary
TheCustomer has released a collection of perspectives from leading c-suite leaders (CXOs) on the challenges faced by brand marketers at a time of increased regulation (GDPR and CCPA) and customer expectation. Those featured are: ‘The CXO Report: The Road to Customerization: C-Level Leaders on Navigating the New Customer Landscape’ can be accessed here 3radical allows individuals to interact with organisations on their own terms. The self-reported data is willingly and transparently provided in return for a value exchange, and can be used to improve the relationship of the individual with the organisation across all channels, and by informing product and service development. 3radical Voco has a set of built-in best practice mechanics that enable business users to create interactive journeys that deliver contextually relevant, highly rewarding experiences, in the moment, via digital channels such as web, email, mobile app, social and chat. The results are exceptional, with leading brands like Daub Alderney, Foxy Bingo, Zizzi, DBS Bank, Dell, along with many more all benefiting from this transformational approach to audience engagement.