In attractions industry, Lake Mary's accesso office is growing — and gets new leader

▤ Summary

The most recent $80 million acquisition of TE2 — a San-Diego-based marketing technology company — last year allows accesso to build a portfolio for consumers that studies their spending habits to customize marketing. For instance, guests on vacation could get personalized coupons and advertisements on their phones — something accesso expects to become increasingly popular in the future, Noland said, adding the goal is to connect visitors better with the venues and improve guest relations.

▦ Linked Companies

Accesso

$10M to $25M