Zemanta – From SeedCamp to Outbrain
Summary
In the summer of 2008, I attended the SeedCamp in London and the winner of that class was a company called Zemanta, out of Ljubljana Slovenia. USV invested in a seed round that summer that was led by the SeedCamp folks and Eden Ventures. Zemanta sold the blogging tool to a company called Sovrn a while ago and refocused on the native advertising market. Over the course of the last three years, Zemanta DSP has become the leading buying tool for native advertising. But mostly I am pleased that Bostjan and Andraz, with a lot of help from Todd, were able to go all the way, from startup to exit, never losing that which makes them special.
Classifications
industries
Fintech & Banking
applications
Anti Piracy
AskAI Classifications
Labels
AdTech
Marketing Automation
SaaS
