Percent of Their A/B Tests that Produce a Statistically Significant Result According to Professionals Worldwide, Jan 2018 (% of respondents)
Summary
Professionals working in design, user experience (UX), marketing and product management were asked about A/B test results. This chart shows the percent of A/B tests that produce a result that is statistically significant. Data is from the February 2018 UserTesting "CX Goes Mainstream: The Customer Experience (CX) Industry Report, 2018." 3,900 professionals in Canada, Europe and the US from various industries were surveyed during December 11, 2017-January 8, 2018. UserTesting is a user experience research and testing platform.
Classifications
industries
HealthTech
applications
ERP & Process Management
AskAI Classifications
Labels
SaaS
Experience Research Software
UX Research Tools
Linked Companies
UserTesting
$100M to $250M