Scanbuy Applauds President Obama For Signing The National GMO Disclosure Bill Into Law Today
Summary
Scanbuy, Inc., the global leader in mobile engagement solutions among consumers, brands and retailers, announced its support for the National GMO Disclosure Bill which was overwhelmingly passed by Congress and signed into law by President Obama today. “It specifically ensures that the American public will get more information about whether the food they eat contains genetically engineered ingredients.” To meet the future federal GMO disclosure mandates, Scanbuy strongly recommends SmartLabel™, a transparency initiative that links consumers to product facts, ingredients, allergens, advisories and more. Introduced by the Grocery Manufacturers Association (GMA) and Food Marketing Institute (FMI) SmartLabel™ is a method to facilitate a transparent and comprehensive labeling process. SmartLabel™ is accessible through a wide variety of methods, from scanning popular QR Codes, to visiting websites and conducting on-line searches or simply calling a phone number. Our platforms are used by a wide variety of industries including retail, CPG, restaurant and media to create, manage and monitor dynamic mobile engagement campaigns.