Influence Health Doubles Down on its Consumer Experience Platform
Summary
Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced that it is divesting its complementary solutions, Empower and Connect, to continue the company’s strategic focus on the rapid growth of its Consumer Experience Platform. As a result, according to Gartner, marketing executives are expected to invest just as much, or more, in technology than their CIO counterparts by the end of 2017. “I’m very proud of the Empower and Connect teams and look forward to watching both superior products continue to succeed in the marketplace. We sought strategic acquirers with the resources to invest in the future growth of both solutions, and I’m confident all employees and customers will continue to thrive under the resources and leadership of Symphony Corp. and Aptean.” About Influence Health The Influence Health Consumer Experience Platform helps provider organizations attract and retain today’s demanding consumers by making it easy and affordable for marketers to deliver personalized, multi-channel digital experiences. Since 1996, the Birmingham, Ala.-based company has helped more than 1,100 provider organizations positively influence consumer relationships in a way that is transformative to both financial and quality outcomes.
