Rapt Media and Kaltura Team Up to Boost Employee and Customer Engagement
Summary
Companies are responsible for delivering a wide range of increasingly complex information across diverse audiences, amidst a backdrop of competing media, messages and materials. Rapt Media’s latest market survey revealed that most workers feel detached, disengaged, and disenchanted—a problem that is costing businesses upward of $500 billion annually. Ultimately, the Rapt Media integration for the Kaltura video platform translates to accelerated and deeper knowledge absorption, increased productivity, less waste, and higher revenues. Matthew Murray, digital learning leader at PwC, praised the initiative as a “highly effective hybrid digital learning solution that engages viewers and plays at the intersection of marketing, communications, and training.” The integration will enable Kaltura customers to access Rapt Media’s interactive video Composer, player, and publisher functionalities within the Kaltura MediaSpace Video Portal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at work, at home, and at school.