Invigor acquires Singapore-based shopper engagement startup Sprooki
Summary
ASX-listed data intelligence company Invigor has announced today its acquisition of Singapore-based Sprooki in an all-scrip – or all-shares – deal worth a total consideration of $10 million. The startup had announced upon appointing McKinnon last year that it would be looking to raise up to $7.5 million in funding ahead of an ASX listing. “With the imminent arrival of Amazon, something that has been much publicised in Australia recently, we have witnessed a surge of interest in data-driven digital solutions that can address loyalty, pricing, and shopper behaviour,” he said. Sprooki allows retailers to send shoppers location-based messages, vouches, customised product recommendations, and loyalty cards and other rewards. The startup has seen significant growth across Southeast Asia, where it’s used by major shopping centres including Far East Square in Singapore and Crescent Mall in Vietnam, and brands such as Forever 21 and Marks & Spencer.