Sampler Receives $1 Million Of Growth Capital Financing From CIBC Innovation Banking
Summary
CIBC Innovation Banking announced it provide $1 million in growth capital financing for Sampler. And the debt capital follows a recent Series A equity raise and is structured to support Sampler’s growth plans across North America and Europe. “With CIBC, Sampler has been able to leverage our revenue in a way that will allow us to accelerate our growth and expand into new markets.“ Sampler — which is headquartered in Toronto and has offices in New York and Chicago — is known as a leading direct-to-consumer product sampling platform that manages product sampling programs for consumer packaged goods companies. “Sampler’s end-to-end digital platform gets product samples into the hands of the target audience both quickly and effectively,” added CIBC Innovation Banking Executive Director Amy Olah. “Leading CPG’s no doubt appreciate a direct ROI on their campaigns versus a random freebie that traditionally is difficult to value.”