Mobile Dominates Video Views Worldwide; Next Phase of SpotX-Smartclip Merger
Summary
In this week’s edition: Mobile Drives Video-Viewing Figures; Next Phase in SpotX & smartclip Merger; PulsePoint Buys Ad Vitality Lab; Taboola Partners with Bauer Media UK; and ClearChannel & Posterscope Integrate. “The results speak directly to our companywide commitment to making our clients and partners successful and combining the strengths of two great companies with a common goal. The takeover of Vitality Ad Lab, a UK-based private advertising exchange focused on the European healthcare sector, is an attempt to accelerate PulsePoint’s programmatic health presence in Europe. After launching the ClearChannel ad platform last year, the company now wants to simplify the booking process for Posterscope, from initial checking of availability and cost, to placing options and purchasing. Automation is the next step in making media easier to plan, buy, and deliver, and maximise the benefits of our leading digital portfolio.” Trading on an automated guaranteed basis, ClearChannel’s platform is wholly owned and developed by Clear Channel UK, delivering data via the Open Direct Protocol, making integration between Clear Channel and Posterscope seamless.
