Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
Summary
Adforms clients can purchase Dailymotions in-stream inventory "on the open auction and create customized, private deals tailored to their business objectives," according to a release from Adform. In an email, Anthony Rhind, chief strategy officer, Adform, said one goal of the partnership is developing solutions to attract leading brand advertisers that want to move traditional broadcast strategies into the multiscreen consumer context. "While some inventory providers move to walled garden models," Rhind said, "Dailymotion and Adform are committed to offering the world’s leading brands high quality advertising opportunities and supporting an open technology and data ecosystem." Dailymotion Exchange, part of Dailymotion Advertising, offers global video inventory across desktop, mobile, tablet, game console, and connected TV in more than 180 countries. Danish DSP Adform was founded in 2002 and has offices in the U.S., the U.K., Germany, Sweden, Denmark, Norway, Finland, Spain, Italy, Netherlands, Belgium, the Czech Republic, Poland, Lithuania and Belarus.
