Mobilegeddon Revisited At SMX Advanced
Summary
April 21 was approaching, and many webmasters were wondering how to make their sites mobile friendly so as not to take a big hit from this update that was advertised as being “bigger than Panda and Penguin” and “significant”. She put some numbers behind the slow big brand adoption that both Gandhi and Illyes mentioned, saying that 46% of the Fortune 500 and 29% of the Internet Retailer 500 are still not mobile friendly. Forty-five percent of the organic search traffic that RKG Merkle sees to its client sites today comes from smartphones, Scott said, so the opportunity is large. Her deck is full of powerful analogies that can help agencies and in-house SEOs persuade reluctant clients and management to finally understand that a good mobile experience is no longer optional. The Q&A at the end was both illuminating and entertaining, with the following standing out as highlights: Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.
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