It's Time to Rethink Your SEO Approach for 2016
Summary
Recently, Google has made some big changes in how it ranks websites, leaving enterprise companies with the difficult task of reworking their search engine optimization (SEO) strategy across teams and departments. Here is a new SEO approach for enterprise companies, based on my experience working with brands like Coca Cola, Target and IBM, and focusing on the key factors that matter most for search engine results. For enterprise companies, this means that your SEO experts need to work more closely with the editorial board to develop important topics and themes that are relevant to your audience’s interests, while also looking for ways to create content that’s inclusive of all the different things they might be searching for. Cross platform compatibility and site speed have both been shown to affect search rank, but your enterprise teams will also have to pay attention to more nuanced UX variables, like proper content structure and useful internal linking. That’s why it’s important to have at least a few people on your team who are regularly reaching out to publishers and influencers in your industry, building relationships and earning high-quality links through valuable mentions and citations on their platforms.
