GetSocial raises $2.5 million to fulfill demand and expand operations
Summary
GetSocial, the company that builds very clever social engagement and data analytics tools for mobile game developers to cut cost of acquisition and increase monetization, announced today that they have raised $2.5 million. With an industry average of only 1.7% users being monetized, mobile game developers have shown great interest in GetSocial in their quest to gain deeper engagement and understanding of their players. "The entire industry has changed, it is harder to gain retainable downloads, increase in app spend, and CPI prices are becoming more and more expensive with no greater results," says founder and CPO Adam Palmer. Its trademark lightweight integration means that game developers can quickly create an in-app community through activity feeds, smart invites, chat, messaging and social targeted push notification. GetSocials CEO Reinout te Brake adds: "We are very happy to see our platform being validated by companies such as Hutch, MAG Interactive, Poptacular, etc who are experiencing significant reductions in CPA, together with higher revenues from in-app purchases.
