Indoorway Combines Indoor Navigation, Location Analytics
Summary
Additionally, thanks to the analytics portion, brands are able to use location-based historical data to understand customers’ routines and habits, and therefore monetize the space of their facilities,” Stanik says. [They can all] optimize their appearance thanks to real life data, check out how they attract people, and then [use those insights] in the future.” Indoorway — which is powered by a combination of wi-fi, BLE, map matching, and magnetic positioning — reports that it has demonstrated 1-2 m accuracy in enabling 20,000 mobile app users to navigate through different venues in beta trials. Eighteen (as yet unnamed) retailers have adopted Indoorway analytics to understand visitors’ routines and to better target them both in and out of stores. “A lot of retailers are installing beacons, or maybe using simple proximity solutions repackaged as indoor location,” Stanik says. “We try to focus on building real value and taking marketing intelligence tools to the next level by combining the features that retailers need.”
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