Indoor Navigation Demystified And Turned Into Marketing Intelligence
Summary
These systems do provide quite accurate information about the positioning of the object worldwide, however they are failing to work properly in the areas without a clear sky view. In contrast to beacons, which require installation of hardware and use Bluetooth, new generation indoor navigation focuses on multiple radio signals as the source of data. Indoorway, a project of Warsaw based venture builder DaftCode, offers one of the pioneering platforms for applications to use their radiolocation technology, uncovering a whole new layer of marketing intelligence and customer data inaccessible before. Adfairs – an app in Poland which connects visitors and exhibitors during trade fairs, was one of the first to use Indoorway technology in order to help users navigate inside indoor spaces with the accuracy of 1-2 meters. Adopted by application developers, the platform has a potential to change the way we navigate indoors and could provide marketers with some unique customer behavior insights.
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