Google Maps the dominant local search tool, followed by Facebook and Yelp
Summary
In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. That finding is backed up by data from GatherUp, ThriveHive, and others that show Google Maps is driving most of their customers’ local traffic. The vast majority of people (81%) use smartphones for “near me” searches, with a small number favoring tablets (9%) and the rest using desktops or laptops (22%). By contrast, roughly 31% said they conducted near me business searches “in the car” or “out and about.” The average local searcher, then, might be at home on the sofa using his or her smartphone. But if the Brandify survey is representative, the majority of these local searchers are just going to show up at a business or store, making tracking them a significant challenge.
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