SE2 and Life.io Survey Finds 85% Of U.S. Adults Would Improve Health And Fitness Habits For A Lower Monthly Life Insurance Premium
Summary
TOPEKA, Kan.--(BUSINESS WIRE)--New research conducted online by The Harris Poll on behalf of SE2 and Life.io among over 2,000 U.S. adults found the vast majority of respondents would opt to share real-time wellness data with insurance companies through wearable devices in exchange for ongoing financial benefits like a lower insurance premium or wellness rewards. Eighty-six percent of U.S. adults say they’d be “much” or “somewhat” more likely to live a healthier lifestyle if a life insurance company offered cash back as an incentive in exchange for their real-time wellness information. Insurers must offer products that meet those desires, or be left behind.” “Industries like payments and airlines have cracked the code with loyalty programs that engage and reward users on an ongoing basis. The life insurance market is maturing to this concept and those who don’t adopt an engaging, customer-centric model in the next few years will soon be seen as laggards compared to their competition,” said Jon Cooper, CEO of Life.io. Life.io’s team of experts and world-renowned advisory board, incorporate behavioral economics, gamification and psychology to create highly engaging solutions for its clients.