Fontana Sports Redesigns E-Commerce Site with Updated Technology
Summary
In addition to the point of sale at the store, Celerant offers an array of advanced e-commerce features that aid in extending products beyond the brick and mortar location.“Due to the success of our integrated E-Commerce site, we decided to work with Celerant to give it a fresh redesign to improve our existing functionality and increase the site’s conversion rate,” stated Ryan Koechel, CTO of Fontana Sports.### Staten Island, NY, August 25, 2010 --( PR.com )-- Celerant Technology, a leader in the retail software industry, recently completed the website redesign of its client, Fontana Sports, to increase web performance and refresh the look and feel of the site.“We worked with Fontana Sports to update the E-Commerce site, which we launched a few years ago, with entirely new features and functionality to take their pre-existing site to the next level.In addition to the point of sale at the store, Celerant offers an array of advanced e-commerce features that aid in extending products beyond the brick and mortar location.For Fontana Sports, these features include a scrolling display on the homepage to show new arrivals, top sellers, and brands; a collapsible category view displaying relevant types within a selected category; product filtering by color, size, brand and price; and a tabbed section on the product detail page to display specific information relevant to the selected item.“Due to the success of our integrated E-Commerce site, we decided to work with Celerant to give it a fresh redesign to improve our existing functionality and increase the site’s conversion rate,” stated Ryan Koechel, CTO of Fontana Sports.
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