Phone2Action Launches Election Center 2020: Bringing GOTV and Voter Education Everywhere
Summary
Using Phone2Action’s GOTV technology, Walmart promoted the SMS keyword “WEVOTE” and a related short-code on signs in their stores to encourage customers to check their voter status and register to vote. We were able to quickly launch a Get Out the Vote campaign to our entire company, both internally and in our stores across the country,” said Lee Culpepper, Vice President of Public Affairs and Government Relations, Walmart. “Our employees and customers loved that they could send one text and immediately access information about the election and check their voter registration status. Bilingual support allows organizations to serve audiences in English or Spanish, including the largest voting minority, Latinos. Off the shelf tools don’t work - they need to be easy to brand so they resonate with users and don’t create privacy concerns.” To find out more about Phone2Action’s Civic Action Centers, visit phone2action.com/gotv or call 202-888-7439 to speak with a Phone2Action GOTV expert.
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