The Hidden Laborers Training AI to Keep Ads Off Hateful YouTube Videos
Summary
In March, however, in the wake of advertiser boycotts, Google asked raters to set that other work aside in favor of a "high-priority rating project” that would consume their workloads “for the foreseeable future,” according to an email the company sent them. On anonymous online forums, raters swap time-saving techniques—for instance, looking up rap video lyrics to scan quickly for profanity, or skipping through a clip in 10-second chunks instead of watching the entire thing. But while only machine intelligence can grapple with YouTube’s scale, as company execs and representatives have stressed again and again, until Google’s machines—or anyone else’s—get smart enough to distinguish, say, truly offensive speech from other forms of expression on its own, such efforts will still need to rely on people. Thats not sustainable.” Big companies across the tech industry employ temporary workers to participate in repetitive tasks meant to train AI systems, according to multiple ad raters WIRED spoke with. Googlers at the company’s sprawling Mountain View headquarters enjoy a picturesque campus, free gourmet cafeteria food, and rec room games like pool and foosball.
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