Report: Quarter of Younger Viewers Watch TV Exclusively Online
Summary
Click on the Image to Enlarge SAN JOSE, CALIF.—The viewing habits of those under the age of 35 have been a key area of interest for broadcasters as online and streaming platforms become more prevalent, and a recent study by Adobe Digital Insight reveals that the move away from traditional TV looks to continue to grow. However, the more important number is that more than a quarter of the respondents under 35 said they are watching TV exclusively online, with another 30 percent expected to begin doing so in the next two years. Still, online cable, direct TV or satellite is proving to be the primary method for half of the respondents over 35. Another result of the move toward online streaming services is the rise in binge watching, again, especially among younger viewers. ADI’s study also looked into the way that viewers consume news, sports and where they prefer to watch movies.
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