SimpleHoney Acquired By Payment Startup OpenCoin
Summary
SimpleHoney, a startup co-founded by Joyce Kim (who was previously CEO of Soompi.com and co-host of the GigaOm show) and Eric Nakagawa (creator of the I Can Has Cheezburger blog), just announced that it’s being acquired by payment company OpenCoin. She continues: During our initial conversations with the creators of Ripple, we were impressed by their vision for creating a new payment system that gives consumers freedom and independence. Soon, Chris [Larsen] and Jed [McCaleb], who were looking for a strong consumer-focused team, proposed we join them and roll up our sleeves to start working on the root problem facing consumers in every vertical, from travel to ecommerce. When Kim emailed me to tell me about the deal, she also said that Ripple isn’t a Bitcoin competitor, but rather “a complementary service that allows for easier conversion and spending of Bitcoin into any other currency.” SimpleHoney launched in May of last year as a website that recommended hotels based on the user’s personality, then it shifted focus to an easy-to-use wish list app called I Want Wish List. SimpleHoney had raised a seed round from Socialcast and About.me co-founder Tim Young, Mochi Media co-founders Jameson Hsu and Bob Ippolito, former Middleware Company CEO Ed Roman, Causecast founder Ryan Scott, and 500 Startups’ Dave McClure, Nakagawa, and Kim.
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