54% Of Black Friday Purchases Were With
Summary
NEW YORK--(BUSINESS WIRE)--Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% - 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore. The retail marketing technology company reports that 54% of Black Friday 2019 purchases were made by first time-buyers and predicts that 22% of these new customers will become repeat buyers within 108 days. Bluecore’s platform manages personalized digital campaigns for more than 400 retail brands, including Staples, Express, and TomboyX, representing a cumulative product set rivaled only by Amazon. “ It is extremely expensive for ecommerce retailers to acquire new customers, so shopping holidays like Black Friday, where we’re seeing an average of 54% of purchases from new customers, are critical to next year’s growth,” said Fayez Mohamood, CEO of Bluecore “ Even more important than first-time buyer numbers is the number of new shoppers that become repeat buyers over time. As a result, the Bluecore platform doubles email revenue, reduces production time, and increases customer retention and lifetime value for more than 400 of the fastest-growing retailers, including Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.
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