Sinorbis launches a Chinese language digital marketing platform
Summary
“Chinese users make up a quarter of the world’s internet population, yet until today, there’s been no easy-to-use tool to develop web and social presences to target them, resulting in Australian businesses investing heavily in flawed web presences” said Mr Chu. Even building a website that can be accessed from within China used to require in-depth technical knowledge, local expertise and significant financial investment.” Using the Sinorbis platform, businesses are able to create and manage their Chinese web and social presence, translate their content, and have it automatically optimised for Chinese search engines. Once launched, powerful analytics tools help users track the effectiveness of their digital presence, and the Sinorbis Wizard uses machine learning to suggest updates to optimise the site. With Sinorbis, this same level of sophistication is available to every Australian firm willing to go after the Chinese digital space,” said Mr Chu. “We’re excited to be embarking on the next stage of our journey, scaling this product globally,” concluded Mr Chu.
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