Blueport Commerce Announces Release of 2017 Blue(re)port: Omnichannel Furniture Benchmarking
Summary
The report looked at over 100 of the nation’s leading furniture websites assessing over 50 different features over eight categories mapped to phases in the shopping journey. Likewise, traditional furniture retailers have been compelled to explore the positive sales potential of adding better ecommerce technology to their store advantages. This report answers what makes an ultimate omnichannel furniture shopping experience and ranks retailers who are the closest to providing it. Carl Prindle, Blueport Commerce Founder & CEO, notes the importance of building an omnichannel ecommerce website for big-ticket items. Combine a great store with seamless online shopping and you unlock the best shopping experience – and dramatic growth.” Prindle adds, “In big-ticket categories, the battle is on between traditional retailers racing to develop effective digital strategies and pure plays like Wayfair and Amazon, who are increasingly targeting a larger than $200B segment of retail.” So, how are furniture retailers faring?
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