Up to 88% of Retailers Admit They Aren’t Meeting the Demands of Hyperadoptive Consumers, According to New Research
Summary
“ This research confirmed a number of things we suspected, but also revealed new insights we weren’t privy to,” said Fayez Mohamood, Co-Founder & CEO of Bluecore. “ We knew that even retailers who have access to mass amounts of customer, product and behavioral data, don’t always have the ability to derive insights from and action it. The winners in retail are those who embrace data, whether structured or unstructured, to create personalized experiences at scale and in real time. At Google Cloud, we provide an innovation platform for key partners like Bluecore to help retailers create highly personalized experiences for their customers.” The research was conducted between July and November 2019. As a result, the Bluecore platform doubles email revenue, reduces production time, and increases customer retention and lifetime value for more than 400 of the fastest-growing retailers, including Staples, Tommy Hilfiger, The North Face, TomboyX, Bass Pro Shops.
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