Streaming Video Tech Company Vidpresso Joins Facebook

▤ Summary

Vidpresso’s seven-person team will join the social giant, and bring their technology with them. Vidpresso was founded in 2012, and settled on a mission to turn streaming video into a more interactive, conversational format. The company’s technology worked with Facebook, YouTube, Periscope and other platforms, and enabled its users (primarily large media companies) to add interactive elements like polling, comments and graphics to their videos in real time. In a statement, Vidpresso says that it hopes to bring its suite of tools to a wider audience under Facebooks ownership. Live video remains a key growth area for video platforms, with YouTube and Facebook each investing significant sums to improve their live capabilities.

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