Trump, Sanders Are the Top Brands for Cybercriminals
Summary
Unwanted and malicious emails using political-themed lures has spiked as the presidential primary season cranks into high gear – with Donald Trump and Bernie Sanders representing the lion’s share of subject line themes. Since the beginning of the year, Proofpoint researchers have tracked subject lines in what it calls “Unsolicited Commercial Email” or UCE, using the last names of candidates in the 2020 elections. “Overall UCE volumes mentioning individual candidates suggests that Donald Trump not only has the incumbent’s advantage but also maintains the strongest brand as he did in 2016,” researchers said in a posting issued on Super Tuesday. Democratic front-runners during the analysis period, including Joe Biden, Michael Bloomberg, Pete Buttigieg, Amy Klobuchar, Bernie Sanders and Elizabeth Warren, all had ebbs and flows in their presence in UCE, depending on how their campaigns were doing. This variation in UCE volumes “roughly corresponds to shifts in polling, major events in the election season, and changes in relative market strength,” the analysis pointed out.
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