Romexsoft Takeaways from IT Arena 2017: Future Is Here
Summary
First of all, I would like to say that I was impressed with the size of IT Arena 2017, the speakers who came to this event, and their speeches that have inspired people to go and change the processes at their companies, approaches to work or even the whole business or technological systems. I think there is no need to make a long intro about Mr. Nix and Cambridge Analytica as almost everyone has read that Donald Trump campaign used CA’s data services in the 2016 presidential race. During his speech, Alexandr showed that the future is closer than we might even imagine and the use of big data can not only transform the information you have into better decisions, but it can help make targeted messages not for the audience segments but for every individual instead. Just imagine: you form a piece of communication based on peer’s personal preferences, emotional portrait, and psychotype besides age, gender, location, and other standard data marketers use all over the world. You can consider the following KPIs: (a) employees understand company strategy – which you can check by internal surveys; (b) no critical fuck-ups in terms of budget (you choose the financial limit); (c) the profitability of each project.
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