Scientific Games (SGMS) Extends Alliance with William Hill
Summary
The new agreement also states that William Hill will use the OpenSports solution on a modular basis, which will enable the company to operate with more speed and flexibility. The partnership extension with William Hill is part of Scientific Games’ strategy to create next level experiences for players across sports and iGaming and expand its global reach. Moreover, Scientific Games, through its subsidiary Global Draw Ltd., entered into an agreement with Norsk Tipping to supply Video Lottery Terminals across multiple locations throughout Norway. Notably, Scientific Games witnessed 4% year-over-year revenue growth in third-quarter 2019, driven by partnerships with the likes of Turkey National Lottery and Sisal in Italy. The presence of a large number of competitors in its core market will significantly reduce its ability to demand higher renewal rates, thereby hurting its profitability.
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