Hotter Shoes and First Insight Announce New Partnership

▤ Summary

Using First Insight’s consumer-driven predictive analytics, Hotter Shoes will now be able to make accurate design, buying and pricing decisions on the new products it offers to its consumers. “Hotter Shoes has spent decades building its business around innovation and creating high-quality products for its customers,” said Greg Petro, CEO and founder of First Insight. “We’re excited to partner with Hotter Shoes and help them optimise their operations and eliminate the guesswork that’s typically involved in product development by incorporating the voice of the customer into each step of their process.” First Insight uses online social engagement tools to gather real-time customer preference, pricing and sentiment data on potential product offerings. Retailers, manufacturers and brands use the First Insight solution to design, select, price, plan and market the most profitable new products for reduced markdown rates and improved sales, margins and inventory turnover. Customers include some of world’s leading vertically integrated brands, sporting goods companies, department stores, mass merchant retailers and wholesalers.

▦ Linked Companies

First Insight, Inc.

$10M to $25M