4 things developers really wish every marketer understood
Summary
Don’t try to get away with faking it: “Sloppiness — trying to talk about tech but doing it wrong, anything that communicates ‘this was not written by your fellow engineers’ — it’s going to tank a pitch pretty fast for me.” Take the time to learn what you’re selling. Websites and product pitches that betray a fundamental lack of knowledge about your developer customers’ needs and how your solution works. Creative marketers love visually powerful ads; a benefit statement that also works as a subtle dig at a competitor; or expertly rendered feature pitches. And certainly, every step we can take as marketers to help reduce both the procedural barriers and the conceptual “mental taxes” that get in the way of getting up and running in our apps will better serve the needs of our developer customers. I’ll be candid — my own is a work in progress, but I strive to achieve the straightforward tone and clarity these developers describe.
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