ZapTXT, a friendly way to get alerts from news and other Web sites | VentureBeat | News | by Matt Marshall

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Summary

ZapTXT is a Mountain View start-up that pushes the envelope on letting you track news. It gives you a way to pick out specific words or topics on from a blog or other Web site, and to be alerted only when those words appear, saving you the hassle of having to wade through reams of information were you to read the site’s entire contents. Or Silicon Valley dealmakers can track “Google and acquisition” only on VentureBeat, Feld Thoughts and Infectious Greed. The interface is user-friendly, giving non-techies an easy way to deal with this daunting world of RSS without really subjecting them to the term. It lets readers get the alerts by email, IM or SMS for mobile phone (see the image below).

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ZapTXT
$1M to $5M