Gamers Exposed to Loyalty Programme Spend 12% More
Summary
The introduction of the loyalty programme resulted also in a stronger retention of game players (10% higher after 4 months) as well as increased purchase frequency rates.The introduction of the loyalty programme resulted also in a stronger retention of game players (10% higher after 4 months) as well as increased purchase frequency rates.kooma·looma provides its partners a loyalty Platform-as-a-Service solution with easy to integrate APIs and widgets designed for mobile / web browsers and the app ecosystem.The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.The solution offers a web panel that allows partners to manage promotions, analyse aggregated customer behaviours, and make data driven marketing decisions.