WiseIntro Is the Easy Way to Showcase Your Startup Online
Summary
You will have to get the attention of a busy, jaded person who lacks both the time and desire to read your long boring press releases. A landmark ruling by the Supreme Court that lead to people rejoicing in the streets while others threatened to light themselves on fire and major news outlets are talking about Ben & Jerry’s. Santa does it and so should you, emailing someone to write a story at an outlet they no longer work for is one of the many fast lanes to not receiving press coverage. Starting a new relationship with me as an editor, the most successful pitches have been those offering high profile interviews (editors that still write columns will want to take these for themselves before passing them off to junior writers) or highly specific content, like an original guest contribution.” Most articles you’ll find on the topic of getting press will tell you how important a media kit is to journalists, but if your startup is less than a year old you don’t need a big fancy media kit. Instead focus on finding a good angle for a story, learning how to pitch it and and building relevant list of media contacts.
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