frog: Human-centred design has limits
Summary
Ross Landles, studio head of frog London, tells Sifted about the next big tech shift and the limits of trendy methodologies, such as human-centred design. Now frog itself is being swallowed up in the wave of consolidation that has hit the innovation agencies — it was acquired by Altran in November 2017, which in turn was bought by consulting firm Capgemini . Looking forward, perhaps the biggest question is whether we will remain in the current mobile-internet paradigm or whether emerging technologies, such as machine learning, edge computing (5G), or others will bring about another shift in what is possible. Increasingly, we’re looking at evolving the meaning of being human-centred in order to incorporate more socially conscious models that consider individual products and services and experiences outside of a vacuum, and as part of a broader ecosystem. We have former frog Dave Sherwin coming to speak to our London studio in a few months about his book Turning People into Teams, which has a lot of strong methodologies and activities that organisations can use to collaborate around a common purpose.
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