Enterprise Marketers Realize Significant Financial Returns through Data-Driven Personalized Engagement

▤ Summary

BOSTON--(BUSINESS WIRE)--SessionM, the leading customer engagement and loyalty platform, has released data from a recently conducted survey regarding loyalty campaign successes from enterprise clients in the retail, consumer packaged goods (CPG) and quick service restaurant (QSR) industries. By leveraging first-party data to engage consumers individually, clients have significantly increased customer spend, engagement and greater satisfaction due to SessionM’s Customer Data and Engagement Platform. As global enterprises continue to implement and leverage SessionM, clients within the retail, CPG and QSR industries have seen notable campaign results including: “Today’s data-driven marketer should be committed to non-stop learning the same way that Netflix never stops learning about which shows you would like most, or Amazon never stops learning which products you’re likely to purchase,” said Josh Feng, director of strategy and analytics for SessionM. Everything you deploy as a marketer should involve an intentional learning goal, and over time these collective learnings will inform targeting of the right customer, with the right action, at the right time.” SessionM’s platform is allowing customers to compose a roadmap of business objectives and then align their data architecture with that plan. About SessionM SessionM is a customer engagement and loyalty platform empowering the world’s most innovative brands to forge stronger and more profitable customer relationships.

▦ Linked Companies

SessionM

$10M to $25M