How Phone Taps and Swipes Train Us to Be Better Consumers

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Summary

In February, leaked software code predicted the demise of the back button on the latest version of Googles Android smartphone. By invisible, we mean that the tool does not intrude on your consciousness; you focus on the task, not the tool.” Yet this view presents a common and crucial fiction: that our bodies remain unchanged by our technologies. I need only glance up from my laptop at my local café to recognize the sloped postures, intent stares, and typing fingers mirroring my own. Research shows that writing in print, in cursive, or by typing are each associated with distinct brain patterns and significant learning outcomes. When you reach instinctively for your phone, it only takes a few unconscious flicks of your thumb to navigate past the lock screen and into your web browser or messaging app.

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