VMware’s New ‘Reimagined’ Partner Program Is Finally Here
Summary
We wanted to recognize that we have an healthy ecosystem of mobility-centric partners, so let’s give them a pathway of differentiation through a program that doesn’t hinge on their ability to drive one market segment like network virtualization, for example. They get to differentiate based on their investment strategy and business model.” Partner Connect includes a new Incentives and Development Funds portal that provides enhanced dashboards and visibility to track their activity with VMware. “We’ll put the full weight and brand behind their recognition as a Principal-tier partner in the program,” said Jenni Flinders, vice president and VMware’s worldwide channel chief in an interview with CRN. “It was designed specifically with customers in mind because we wanted to make sure we were putting the partners with the highest capability in front of customers.” Computex’s Davis said his company plans to attain every Master Services Competencies possible. We’ll have all of them here at Computex.” Over the next few months, VMware plans to integrate recently acquired companies Carbon Black, VeloCloud and Pivotal Software’s channel programs into Partner Connect.
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